Client
Sōzō
sector
INVestment firm
deliverables
BRAND GUIDE
VIDEO PRODUCTION
UI/UX Design
ILLUSTRATION
We had looked create digital assets, video product andbranding for Sōzō Insights Hub, aiming to create a centralized, engaging platform that effectively communicates SoftBank's strategic insights. The objective was to enhance user experience, integrate multimedia content seamlessly, and establish a cohesive brand identity that reflects SoftBank's forward-thinking vision.
The primary challenge was to present complex, data-driven content in an accessible and engaging manner. The platform needed to cater to a diverse, global audience, ensuring intuitive navigation and interactive features that encourage deeper exploration of the content.
Our approach involved a comprehensive redesign of the Insights Hub, focusing on a clean, modern UI/UX that prioritizes user engagement. We incorporated interactive elements, such as dynamic data visualizations and multimedia content, to enrich the user experience. Additionally, we developed a structured brand guide to maintain consistency across all digital assets and content formats.
The final sizzle reel became a compelling centerpiece for Icon Tech Studios’ presentations and pitches, successfully translating the complexity of their innovative solutions into accessible, visually stunning narratives. It effectively demonstrated Icon's strengths and creatively highlighted key partnerships, delivering an immediate and lasting impression during client interactions.
Achieved a 37% increase in site traffic, with over 44,000 total insight page views since launch.
Users spend an average of 1 minute and 28 seconds per session, indicating high engagement levels.
The platform received industry recognition, winning the Content Marketing Award for Best Content-Driven Website and being a finalist in multiple other categories.
