Client
DATIVITY
sector
DATING APP
deliverables
Brand Guide
Product Design
The goal was clear: redefine modern dating for ambitious, city-based individuals who prioritize shared interests and life goals. Dativity needed a compelling brand personality and effortless user experience, helping busy urbanites quickly connect over genuine interests rather than superficial swipes.
Dativity entered a crowded dating market saturated with generic platforms, facing the challenge of clearly distinguishing itself. Our key challenge was to position Dativity uniquely, emphasizing authentic connections through shared passions and ambitions. We needed to craft an appealing brand and user experience that would resonate deeply with career-driven singles and hobby enthusiasts.
We approached this with extensive user research and competitive analysis, laying the groundwork for a vibrant brand identity emphasizing activity-based connections. By iteratively refining UX prototypes through user feedback, we crafted a user experience that felt natural, enjoyable, and uniquely tailored to active urban singles.
The finalized product delivered was an engaging, visually appealing interface paired with intuitive interactions designed to foster genuine connections along with branding to match. Users who tested found it refreshingly straightforward to discover and plan activity-based dates, dramatically enhancing their dating experience.
User engagement increased by 38% rounded after round.
Achieved a 90% satisfaction rating, reflecting meaningful differentiation from competitors from testing.
Strengthened brand recognition through a visually appealing and functionally superior digital experience, reinforcing Dativity’s position to what it can bring in the dating app market.
