Client
juliette and
ella's playdate
sector
CHildren's
entertainment
deliverables
Brand Guide
Product Design
We were engaged to elevate Juliette & Ella’s Playdate’s brand presence and outreach. The goal was to develop a structured brand guide and create digital assets, including promotional videos and advertising materials, to enhance their visibility in both social and professional settings.
While they had a strong local following, they sought to expand their reach and ensure brand consistency across various platforms. The challenge was to encapsulate the energy and essence of their live classes and events into digital formats that could engage a broader audience and attract new clients.
We began by crafting a comprehensive brand guide that encapsulated the company's vibrant personality and mission. This guide served as the foundation for all subsequent digital assets. We then produced a series of promotional videos tailored for social media and the company's website, capturing the dynamic and joyful nature of their classes and events. Additionally, we designed advertising materials that aligned with the brand's aesthetic and messaging, ensuring a cohesive look and feel across all platforms.
The new brand guide provided a clear and consistent framework for all of Juliette & Ella’s Playdate’s communications. The promotional videos effectively showcased the company's offerings, leading to increased engagement on social media and their website. The advertising materials enhanced their professional presence, making it easier to attract partnerships and new clients.
Achieved a 30% increase in client inquiries and follow-ups following the launch of the new promotional videos.
Enhanced brand consistency across all platforms, leading to a more professional and cohesive public image.
Strengthened social media engagement, expanding their reach within the target demographic.
Facilitated new partnerships and opportunities through improved advertising materials and brand presentation.
